Preparing for a Social Storm With the #WaterWorks Thunderclap

By Dr. Mark LeChevallier – August 29, 2014 – Comment

As you may have noticed over the last few years, I’m a little passionate about water.  Water sustains life. It creates jobs and strengthens our economy. Without clean, reliable water, one-fifth of our US economy would grind to a halt.

The legacy of American prosperity is rooted in infrastructure investment.

In today’s blog, I’m asking for your help in joining a cause in a very simple way. On September 10, 2014, water utility leaders will be on Capitol Hill to educate Congressional leaders that investing in water infrastructure leads to more jobs and more reliable services.

While the financial challenge of repairing and rebuilding our water systems is large, it is not insurmountable, nor does it have to be shouldered by local communities or customers alone. The public and private sectors can solve this together.

To help spread this important message, I’d like you to join me in a #WaterWorks Thunderclap (quite an appropriate term for our water focus, eh?), which is similar to an online flash mob.

What is a Thunderclap?

Thunderclap is a tool that lets a message be heard when we all say it together. When you join the #WaterWorks Thunderclap, you, me, and others will share the same message at the exact same time, spreading an idea through Facebook, Twitter, and Tumblr that cannot be ignored.

What exactly are you agreeing to when you authorize your Facebook or Twitter account through Thunderclap?
You’re allowing Thunderclap to share a single message on your behalf. This is only the case when you click the button on the campaign page to support with Twitter, Facebook, and/or Tumblr. After the campaign is complete, it won’t post any additional messages.

All you have to do is click on the following link to give your approval, and the message will be scheduled to go out on September 10, 2014 at 9am EST (the date and time might be changed). If you change your mind before then, you can go to the campaign page and opt out.


Thank you so much for your support. Let’s cause a social storm together.